The Evolution of Social Media

Social media is no longer just a tool for connection—it’s a battleground for influence, security, and reputation. As deregulation accelerates, AI-driven disinformation spreads, and cyber threats evolve, how do businesses and high-profile individuals protect themselves in this shifting digital landscape?

Valkyrie’s latest article, featured in Tatler’s Address Book Experts’ Corner, explores the true risks behind today’s social media revolution—from the influence of figures like Trump and Musk to the rising dangers of deepfakes, cyber fraud, and digital exploitation.

With platform governance weakening and AI-generated misinformation surging, we break down what this means for security, privacy, and reputation management, offering proactive strategies to stay protected in an increasingly volatile online world.

With over 5.24 billion people globally – including 56.2 million in the UK – actively using social media, and platforms evolving at unprecedented speed, the risks of criminal exploitation, data breaches, and reputational harm are growing by the day. Protecting privacy, managing digital identity, and controlling information exposure is no longer optional—it’s essential.

📖 Read the full article here: https://addressbook.tatler.com/articles/evolution-of-social-media

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