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Black Friday Advice

By Simon Lincoln | 26 Nov 2021

Keeping you safe during Black Friday

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Today is Black Friday! 

Black Friday and Cyber Monday have established themselves as the most crucial holiday shopping dates in the year.

However, COVID-19 anxiety is reshaping how shoppers approach the season. It causes consumers to pull back from in-store shopping, and many do not expect to return until a coronavirus vaccine is developed.

51% of consumers are anxious about shopping in-store due to COVID-19

65% prefer shopping online for safety and convenience

Unfortunately, the significant rise in demand for online shopping this Christmas holiday season provides the perfect opportunity for cybercriminals to launch their online scams.

Here are ten top tips to keep you safe:

1) Beware of Fake Websites

Fake or copycat websites is the most popular way cybercriminals will deceive online consumers into falling prey for their Black Friday and Cyber Monday scams. They will clone websites to appear close to legitimate sites.

The webpage may contain misspelled links, images may be pixilated, the content will often be sub-standard, and website functions may not work correctly. Before you click on any links, hover the cursor over the link, and make sure that it shows the real destination URL.

2) Use Secure Websites

Before you start online shopping on any website, check whether the site is safe and secure. Hover the cursor over the URL and confirm the authenticity of web address. Look for the padlock symbol in the address bar and ensure that the URL begins with ‘HTTPS://’ or ‘SHTTP://’ rather than ‘HTTP://.’ The ‘S’ indicates that the webpage has been encrypted and secured with an SSL certificate.

3) Be Cautious About Phishing Emails

Emails are among the most popular ways for cybercriminals to gain access to your personal information and financial details. The malicious criminals send phishing emails to trick online shoppers into clicking a link that appears to be from a legitimate retailer. But these links take you to a scam site that can steal your login credentials, payment info, or even funds when you try to place an order through them. Rather than clicking email links, shop directly from the retailer’s website.

4) Avoid Pop-ups and Ads

Emails are not the only way for cybercriminals to lure you. Pop-ups and advertisements can be used for spreading malware and viruses. Clicking on these malicious ads could link you straight to a scam site, or you may end up downloading malware on your device.

As it is hard to differentiate a fair deal and a fake, it is best to go directly to the brand’s website to determine if the deal is real.

5) Prefer Credit Cards

It is always recommended to use credit cards instead of debit cards for online shopping as the former offers additional protection. In case you made any fraudulent purchase with your credit card, there is a good chance that your bank will reimburse you promptly.

Major credit card companies, including Mastercard, American Express, Visa, and Discover, provide “zero liability” policies, so you do not need to pay for any fraud.

However, if a malicious criminal gains access to your debit card details, they can steal money from your account, and it can be hard to claim the money back.

6) Ensure Unique, Secure Passwords

Around 47% of people use the same passwords repeatedly. It can often be tempting to use the same password for multiple passwords, but it puts you at a greater risk of exposing your personal information. If a hacker can work out just one password, they can potentially access every account you have.

Thus, it is advised to use unique and strong passwords for every online account. You can use a password manager to generate unique and secure passwords for all your accounts and remember them for you.

7) Use a Secure Network

When shopping online, ensure that you use a secure internet connection, either your phone’s cellular network or a private Wi-Fi connection, to browse the internet.

According to a recent survey by Symantec, 87% of people use free public Wi-Fi, and over 60% believe their information is safe on the public internet (check Valkyrie’s previous post on this subject).

However, public Wi-Fi networks require no authentication to establish a network connection, enabling cybercriminals to gain direct access to devices on the same open network. This allows hackers to steal sensitive information, such as login credentials, identity, and financial details.

8) Update Security Software

Before you start shopping online for the best Black Friday and Cyber Monday deals, ensure that all your security software is up to date. This restricts cybercriminals from gaining access to your device through security vulnerabilities in older and outdated systems.

9) Monitor Bank Accounts

Throughout the Christmas holiday season, regularly monitor your bank statements to ensure no unusual transactions on your account. As there will be unprecedented online activity during Black Friday and Cyber Monday, cybercriminals hope that any unusual debits from the shopper’s account will go undetected. The criminals will often start with smaller amounts and go for a larger amount, almost emptying your account.

10) Beware of Social Media Scams

Social media scams have become prevalent on Black Friday and Cyber Monday. Hackers use social media platforms, including Facebook, Instagram, and Twitter, to put malicious posts, and entice online customers to like and share their posts and click notorious links.

 

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