The New Luxury: Privacy

We are pleased to share our latest Valkyrie article, The New Luxury: Privacy, featured in the December issue of Life Magazine (page 370).

The piece explores why privacy has become one of the most valuable assets in modern life, not through secrecy or retreat, but through small, intentional choices about what we share, how we present ourselves, and the boundaries we set around our personal world.

What stands out in practice is that the most effective privacy habits are often the simplest: understanding what your digital footprint reveals, limiting real-time sharing, and having greater oversight of who has access to your information and home. Quiet, consistent decisions that build genuine resilience over time.

One point that didn’t make the page, but increasingly defines the modern landscape: privacy isn’t only about reducing exposure, it’s about reducing predictability. When routines, online behaviour and household patterns become less fixed and less observable, they’re far harder for anyone to map, profile or exploit. It’s a subtle shift, but a powerful one.

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